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What Makes Consistency Key to Your Marketing Strategy?

“Quality over quantity.” This is the guiding maxim of a hundred million creative arts courses, plus half again as many parental monologues and content marketing strategies. But how could anybody argue against it? Even before you factor…

How Do Videos Perform Versus Other Types of Content?

One of the earliest films ever shown, L’Arrivée d’un train en gare de La Ciotat, has developed an infamous legend since it first screened in 1895. Like most marketing, this is best taken with a grain of…

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5 Ways to Optimize Video Content for Mobile

How much time do you spend on your phone every day? A few seconds here and there while standing in a line? An email before bed? A YouTube video (or two or three) on the bus ride…

Voice-Overs: What They Are and What They Do For Your Videos

You’re looking out over a sweeping landscape from an aerial view, mesmerized by the heights and gorgeous cliffside forest below you, when an epic, Morgan Freeman or David Attenborough style voice booms out from somewhere behind the…

Screen Capture Videos: What They Are and How to Make Them

“Someone help! My screen’s been captured!” Sound familiar?  Hopefully not! Not only does that sound like a terrifying ransomware horror story no one should have to experience, but it also has nothing to do with screen capture…

What Background Should I Use For My Video?

When you set out to film a video for your company, one of the first things you think about is where you’re going to shoot the dang thing. You try to find an uncluttered part of your…

Everything You Need to Know About Stop Motion

Stop Motion is a style of animation popularized by films like Fantastic Mr. Fox, The Nightmare Before Christmas, those other Christmas classics, and the Wallace and Gromit series. It’s based on a technique that takes still photos,…

Beyond the Commercial: Videos for the Retail Industry

As a brick and mortar retailer getting into video marketing, you’re probably asking yourself an important question: what type of videos should we create other than commercials? While commercials, especially local TV commercials and highly geo-targeted video…

The 10 Best On-Camera Interview Questions

“How did I become such a success? I’m so glad you asked…” Although we’re sure you’ve had to prepare for press interviews in the past as a CEO or spokesperson for your company (or at the very…

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