When you add a crowdfunding video to your Kickstarter campaign, it can bring you exponential returns. Just ask David Pettrillo, who started Coffee Joulies and was able to raise over $300,000 by creating the perfect, informative Kickstarter video!
Indeed, video can make or break your campaign. According to Kickstarter, campaigns that include video reach their funding goals about 50 percent of the time, compared to 30 percent of the time when they don’t. A lot of other factors play a role in your crowdfunding success, like your product or service idea, your audience, your price point, and more, but showing your product in action can be what tips the scales over in your favor.
Wondering how to get started? We’ve created hundreds of crowdfunding campaign videos and we’ve noticed a thing or two about what makes them successful. Keep these tips in mind next time you launch a Kickstarter video campaign.
1. Be who you are.
Today, people fund projects, not products. And a big part of receiving funding is making sure the person behind the project is not only visible, but likable and passionate about their project. Kickstarter videos give you a chance to introduce yourself, as well as your concept. Use video wisely! Be authentic and let people know you’re worthy of their trust – smile, be warm, and communicate exactly what you plan on doing with the crowdfunding donations you receive.
2. Brevity is the soul of wit.
Sell the sizzle, not the steak! People have short attention spans. They want to know your plan, but they’re not going to stick around for a ten minute-long video to find out. Keep your video short and leave them wanting more! Share only what you want – and don’t get bogged down in the details. This excitement to see where you’re going is part of what they pay for. Stick to about two minutes in length, or anywhere from one to three minutes long.
3. Get the basics down.
Although you want to be brief, you also want to cover the basics: people need to know you, your story, your plans for their money, your rewards, and what will happen if you don’t reach your goal. The basics also include remembering your third-grade manners, so do not forget to say thanks!
4. Don’t forget the fine print.
You’re going for the gold in your video, so you need to be on your best legal behavior. Beware of copyright law, or simply cover up anything that doesn’t belong to you in your video. These are the small details that are often forgotten, but they make all the difference when your product reaches success.
5. Close with a strong CTA.
People like to be told what to do – just not in an invasive or harsh tone. Remember this when putting your next crowdfunding video together. You’ll want a strong and specific call to action at the end of your video so people will know exactly how to donate to your cause.
Need help creating your crowdfunding video? Give us a call – our creative producers can help get your campaign started up the right way, or download the eBook below to start planning your crowdfunding page implementation now.