By Hope Horner
“Did you see that video everyone is talking about?” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days of the silent silver screen, and streaming video is only getting more popular. You still have time to get ahead of the curve — and your competitors — but you need a game plan.
If you aren’t sure whether online video content is a priority for your marketing needs, you should know that 64 percent of consumers are more likely to pull the trigger on a purchase after watching a video about the product. Video is already a vital piece of any digital marketing campaign, and yet many businesses focus on the wrong elements because they don’t have a video marketing strategy in place. In fact, according to Buffer, while 83 percent of marketers want to create more video, many aren’t sure how to film and edit a video or what to put in it.
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