By Hope Horner
It’s no secret that video marketing is a powerful and compelling way for brands to tell their stories, raise awareness, and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way to convert those leads into sales.
A recent Vidyard study revealed that more than 70 percent of businesses find improvements in their conversion rates when they utilize video marketing. This statistic shouldn’t be surprising, though. Compared to traditional text ads, video is a much more digestible medium for the human brain.
A 30-second clip can easily convey concepts that would otherwise require paragraph upon paragraph of words. To boot, video allows for this information to be presented in a much more entertaining fashion.
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